Privacy Policy

Website Visitors

When you visit our website, we may collect:

• Contact Information: Name, email address, phone number when you submit inquiries
• Technical Information: IP address, browser type, pages visited (through standard web logs)
• Communication Records: Messages sent through our contact forms or email

Prospective and Current Residents/Families

For those inquiring about or receiving our services, we collect:

• Personal Information: Name, address, phone number, email address
• Health Information: Medical history, medication lists, care needs (as required for service provision)
• Emergency Contacts: Family member and physician contact information
• Financial Information: Insurance information, payment details (processed securely)

We do not sell, trade, or rent your personal information to third parties. We may share information only in the following circumstances:

• Healthcare Providers: With physicians, nurses, and other healthcare professionals involved in resident care
• Legal Compliance: When required by law, regulation, or court order
• Emergency Situations: To protect the health and safety of residents
• Service Providers: With trusted vendors who assist in our operations (under strict confidentiality agreements)

We implement appropriate physical, electronic, and administrative safeguards to protect your information, including:

• Secure servers and encrypted data transmission
• Limited access to personal information on a need-to-know basis
• Regular staff training on privacy and security protocols
• Secure storage of physical records

Website Cookies & Analytics: In addition to the cookies needed for basic functionality, our website uses Google Tag Manager to manage analytics and advertising tags. These tools, which include Google Analytics, Google Ads, and Microsoft Advertising (Bing), may set cookies that help us understand how visitors use our site and measure the effectiveness of our advertising. This information is used in aggregate to improve our website and outreach; we do not sell your personal information. You can control or disable cookies through your browser settings, and you may opt out of personalized advertising through Google Ads Settings and the Microsoft Advertising opt-out page.

Calendly Integration: Our website integrates with Calendly for appointment scheduling. When you schedule a tour through Calendly, your information is subject to both our Privacy Policy and Calendly’s privacy policy.